Your X profile is a landing page
People check your profile before they follow, so your bio should say what you build and who it’s for.
A good post or reply gets someone to tap your name. Then your bio, header and pinned post have a few seconds to answer one question: is this person worth following? “Dad. Builder. Coffee.” doesn’t answer it.
A CHI 2013 study by C.J. Hutto, Sarita Yardi and Eric Gilbert tracked 507 Twitter users and about half a million of their tweets over 15 months. Three basic profile elements, the length of the bio, a personal URL and a location, each came out as significant predictors of follower growth. It’s older Twitter and an observational study, not a controlled experiment, but the authors’ explanation still holds: people use profile details to form an impression before deciding to connect.
So treat your profile like a landing page. Bio: what you build, who it’s for and one proof point. Link: your product, not a menu of twelve things. Header: a real screenshot of the product. Pinned post: your best proof, like a launch post or a numbers update, not your latest joke.
The example
- Instead of
- “Founder. Dreamer. Building cool things. Views my own.”
- Try
- “Building invoicing for freelance designers. 214 paying users, $3.1k MRR. I share every number on Fridays.”
Before you flush
Rewrite your bio to say what you build, who it’s for and one proof point. Then pin your single best post.