Your title tag is the only ad you get on Google
Your page title is often what searchers use to decide whether to click. Stop wasting it on “Home.”
You spent weeks on your landing page, then shipped it with a title tag that says “Home.” In Google results, that title becomes the big blue link, and Google says it’s often the main thing people use to decide which result to click. It’s free ad space, and you’re running a blank ad.
Google’s guidelines for title links are refreshingly short. Give every page its own title that’s descriptive and concise. Skip vague labels like “Home,” don’t repeat the same keyword three different ways, and don’t stamp one boilerplate title across many pages. There’s no character limit, but long titles get truncated to fit the screen. Google also builds title links automatically from several sources, including your title tag, your main visible heading, the og:title tag and the text of links pointing to the page. If your title is half-empty, outdated or doesn’t match the page, Google may swap in something else.
So lead with what the page is and who it’s for, keep your brand short, at the start or end, separated by a dash or pipe, and make the headline on the page say the same thing. Give Google no reason to improvise.
The example
- Instead of
- “Home – Acme”
- Try
- “Simple invoicing for freelancers – Acme”
Before you flush
Search site:yourdomain.com on Google and rewrite every title that says Home, repeats a keyword, or matches another page’s title.