“Click here” is wasting your best links
Link your own pages together with words that describe the destination. Readers and Google both follow them.
You wrote a genuinely great guide, hit publish and linked to it from exactly nowhere. Google uses links both to find new pages and to judge what they’re about, and its documentation says each page you care about needs at least one internal link pointing to it. Otherwise you’re hoping Google wanders in by luck.
The words you link matter as much as the link. Google wants anchor text that’s descriptive, reasonably concise and relevant to both pages, and it calls out “click here” and “read more” as too generic. Its quick test: read only the linked words, out of context. If they don’t make sense alone, rewrite them. One technical catch: Google can generally only crawl a link if it’s a standard HTML anchor element with an href, so a fancy button that navigates through a JavaScript click handler may be a dead end for it.
Every time you publish, add two or three in-context links from older related posts to the new one, using words that describe what’s on the other side. Google says there’s no magic ideal number of links, so add them where they genuinely help the reader.
The example
- Instead of
- “Linked words: “click here” (pointing to your cancel-flow guide)”
- Try
- “Linked words: “how to design a cancel flow that saves customers””
Before you flush
Pick your most important page, find three older related posts, and add a descriptive in-text link from each of them to it.